Candidates looking for opportunities need to dig through an avalanche of information to find the right jobs for them. Here’s three quick tips from advertising to help your message cut through.
1. Keep it simple.
The shorter you make stuff, the more people will read it. So cut things back to just the essentials and make it easy to read.
2. Say it straight.
We’re all bombarded by ads and we don’t trust the hype. So don’t oversell and build stuff up. Just say it straight and let the role sell itself.
3. Read out loud.
Great writing feels like a conversation. The best way to check your tone is to read things out loud. If it sounds nice and human, it’ll read like one too.